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London Wood's Portfolio
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How to Build a Personal Style Brand in the Age of TikTok Trends
Growing up I had very limited access to social media or any fashion related content so I didn't know much about fashion. I also never really was able to explore my own style because I wore a uniform every day for 13 years of my life, that is, until I came to college. So I began to experiment with clothing and different styles, which resulted in me buying way more clothes than I needed, and as an avid thrifter, a lot of junk. But I was able to finally get to a place where I un
London Amina Wood
Nov 18, 20254 min read


What I would do as editor-in-chief of Vogue USA
After Chloe Malle’s first two issues, many readers felt disappointed and even nervous about the future of Vogue USA. For her first edition, many critiques centered on how it relied on the same celebrity models striking overly familiar poses, offering little that felt bold or forward-thinking. For a magazine with such a powerful cultural legacy, the issue felt repetitive and safe rather than inspiring conversation about fashion. This feedback must have been really taken to he
London Amina Wood
Nov 13, 20254 min read
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